As Texas Tech Football takes on the University of Texas — El Paso today, Red Raiders will be celebrating the cotton industry, which has played a large role in Texas Tech’s history.
This is the fourth year this joint venture has been celebrated. And it began when Plains Cotton Growers, Inc. sold Tech on the benefits of promoting cotton at Red Raider football games.
Before the game, during the game, and after the game, there will be educational booths set up around the Jones. In addition, fans will have the opportunity to learn more about the cotton industry, with promotional messages about cotton throughout the game.