When I lived in Colorado, I once had a colleague travel to the Dallas-Ft. Worth area for the first time to take his daughter to a soccer tournament. When he came back he wanted to discuss with me only one aspect of his trip, the size of the high school football stadiums that he saw in Collin County. Certainly, high school football has become huge business in the Texas Tech football program’s primary recruiting area.
Across Texas, high schools are spending tens of millions of dollars on new high school stadiums, a sign of just how much school districts are prioritizing their football programs.