Heading to Norman, Oklahoma while in the midst of a losing streak is never fun but that is exactly what Texas Tech faced in the final week of October 2017. Having lost three of its first four conference games including two-consecutive losses, the Red Raiders did not arrive in the most daunting road environment in the Big 12 brimming with confidence. The result was a 49-27 loss that felt even more lopsided than that for the final three quarters of the game.
But in the first quarter, Kilff Kingsbury’s offense looked as good as it had all season.