While he’s certainly increased the talent level of the Texas Tech basketball program since he’s taken over as head coach, Chris Beard’s unprecedented success has come in large part because of the culture he’s instilled in Lubbock. He’s made certain that the players he has counted on have had attitudes of unselfishness as wells as relentless work ethics, two traits that seem to be disappearing from the world of college athletics a bit more with each passing year.
But with eight players on his roster this year who were not in Beard’s program last season, the 4th-year head coach’s ability to maintain the culture that has turned Tech hoops into a national power will be tested like never before.