I generally do not like the Big 12 / S.E.C. Challenge. More specifically, I don’t care for the timing of the event. ESPN has made a habit out of creating conference vs conference challenges such as this and they place the Big 12 / S.E.C. Challenge on the weekend between the NFL’s conference championship games and the Super Bowl when sports fans are left with no pigskin to nurse from.
But taking a break from the intensity of Big 12 play to take on a team that elicits little to zero animosity within the fan base feels odd.