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Texas Tech Basketball Receiving Increase In National Media Attention

Reaching the Sweet 16 for the first time in 13 seasons, the Texas Tech basketball team is hot right now. The program is receiving national and regional media attention like never before.

Chris Beard has become quite the media darling thanks to his folksy analogies and down-home humility. On Monday, he appeared on two national radio programs to discuss his team.

Beard was interviewed by Jim Rome, who asked Beard about coaching senior guard Keenan Evans. Beard, who compared coaching Evans to eating great enchiladas last week, had another great analogy to share.

Here’s the full @CoachBeardTTU quote about coaching Keenan Evans/enchiladas#WreckEm #MarchMadness pic.