Chris Beard is not afraid to beg. Particularly, the Texas Tech basketball head coach has made a habit of doing whatever he can to generate engagement within the student body. Since his arrival, he has gone out of his way to beg Texas Tech students to show up to United Supermarket Arena. This year, he has struck gold with a series of social media videos that have helped endear him even further to Red Raider fans.
Each week this season, the Texas Tech basketball program has released a short “fireside chat” video, geared towards the student body, featuring Beard and a guest talking bout the upcoming schedule, passing along special announcements and giving tips on music, life and restaurants.