MINNEAPOLIS, MINNESOTA - APRIL 04: Head coach Chris Beard of the Texas Tech Red Raiders speaks to the media ahead of the Men's Final Four at U.S. Bank Stadium on April 04, 2019 in Minneapolis, Minnesota. (Photo by Maxx Wolfson/Getty Images)
For at least the better part of a century, people in West Texas have felt as if there were a pervading arrogance that emanated from the University of Texas. Now, Texas Tech basketball fans are seeing former Red Raider head coach Chris Beard take on the arrogance that his new employer is reviled for around the nation.