Sitting down with our frienemies at Our Daily Bears to talk the big matchup
VTM: What is it about Art Briles, other than being a Texas Tech grad, that has turned Baylor Football into what it is, when so many other were unable to really jump start the program?
ODB: Briles brought an identity to Baylor that it had never had before, or at least not in a generation since Teaff retired. And I don't necessarily mean a specific identity; I mean any identity at all. The culture of losing had become so pervasive at Baylor that the whole process was circular.