West Texans tend to love two things: Texas Tech athletics and beer. Why not combine them? While Texas Tech allows alcohol sales in luxury suites and club seats at certain events, I’m a believer that it would benefit the fans and the university to serve everyone of legal drinking age at Texas Tech games (of course abiding by federal and state laws).
Across the country a few schools have started selling beer at their events (most notably our rivals in Austin). Inevitably, schools that are selling beer have seen an incredible increase in revenue. For example, in the Fall of 2016, UT reported over $3.