Punting is often seen as a positive in football. For Texas Tech, and most other football teams, it's actually bad.
Punts are terrible plays. There is no redeeming quality to any punt that has ever been punted. If you're the team punting, you failed at producing points. Now you must kick the ball anywhere from 40-60 yards down the field with sufficient hangtime. If you are receiving a punt, you awkwardly attempt to block people that are attempting to run by you and catch a ball plummeting swiftly back down to Earth without committing a penalty or turning it over.