American Airlines Center morphed into Lubbock's United Supermarkets Arena on Saturday night.
Red was the color of choice for the majority of those eager onlookers watching No. 3 seed Texas Tech "host" No. 6 seed Florida in the second round of the NCAA Tournament's South Region. Tech fans had to have filled 90-plus percent of the place.
Red Raiders head football coach Kliff Kingsbury was even behind the bench drawing cheers and googly-eyes alike.
They'll have a chance to infiltrate Boston next.
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