Texas Tech has unleashed the latest salvo in the college athletics facility arms race with the debut of their new $1.6 million locker room for the football team.
The Red Raiders provided a first look at the upgrades put in Monday.
If there isn't enough red around to start out, wait until all the neon is turned on.
According to a news release from Tech, the upgrade includes a new players lounge, 120 steel lockers, all the new lighting and 60-inch TVs throughout.
Tweets from Monday's debut give you a pretty good idea for what the Red Raiders will be walking into in 2017.