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An argument for players licensing their image

The NCAA has been on the defensive since California has passed a bill allowing players to profit off their names and likenesses. And pundits and former players around the country have been weighing in on what this means for the amateur model in college athletics.

Hypothetical

One common argument against this for now is if the NCAA does not adjust nationally and California continues to participate in the organization, the California schools will have a massive recruiting advantage. Which is true, so for the sake of this exercise I will use a hypothetical of this bill causing a national rule change.