The supplement industry is a Wild West frontier town and the lawmen - the governmental bodies and professional associations tasked with making recommendations and some sense of it all - are often negligent, overcautious or incapable of differentiating bad actors from good. Not to mention a mainstream media with a penchant for alarmist nonsense clouding it all and industry marketing that targets our insecurities, fears, hopes and dreams with hot models and amazing promises. The US RDA also tends to recommend sub-optimal doses of core nutrients predicated on maintaining sedentary existence and minimal function rather than thriving health and living la vida loca.