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What is NIL in college sports? How do athlete deals work?

Related Topics: Bijan Robinson

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Quarterback Matthew Sluka announced in September 2024 that he would no longer play for UNLV over claims of verbal NIL promises that were not fulfilled.

College athletes weren't always allowed to make money off their athletic ability. It wasn't until 2021 that the NCAA changed rules to allow students to profit from their name, image and likeness -- otherwise known as NIL.

What exactly is NIL?

"NIL" stands for "name, image and likeness." It refers to a person's legal right to control how their image is used, including commercially.