“What starts here changes the world.”
The iconic branding for the University of Texas served as the literal and figurative backdrop for the Thursday press conference that announced the partnership between the school, Oak View Group, C3 Presents, and new Minister of Culture Matthew McConaughey to build a world-class events center for the Longhorns basketball programs and the Austin music community.
Changing the world requires vision, leadership, and compromise. The type of strategy and synergy that often gets bandied about as meaningless corporate buzzwords, but provided the figurative foundation that will support the unique and forward-thinking public-private partnership to build the new arena on the Forty Acres.