IMG College Longhorn Sports Marketing announced Tuesday that the Austin Radio Network won the bidding war for multi-media rights to Texas Athletics.
The ARN is headed up by co-owners Bob Cole and Jason Nassour, and will broadcast the UT football games over their 4 FM and 2 AM radio stations. Football and Men's Basketball will still be available over a 30-station network statewide. A major contest featuring any of the UT men's or women's athletic teams will have a media outlet -- either broadcast or digitally. ARN and UT are also collaborating on creating a digital platform where UT games will be live streamed, free, world-wide.