If you haven't been persuaded yet, here's the elevator pitch: an exhaustive yet breezy Texas, Big 12 and 2015 opponent preview written for the intelligent layperson. The preview immerses you in all things Texas, the Big 12 and our season opponents with candid analysis, position and opponent breakdowns, think pieces, small and big picture perspectives and a few laughs along the way.
While daily news and camp reports are great, there's value in a longer form analysis that can look beyond the 24 hours news cycle and rumor of the moment. We want you to know what things mean, not just what's happened.