Efforts continue to make the gameday experience more appealing for Texas Longhorns fans, as the school announced on Monday that concession prices on popular items will decrease this season at Darrell K Royal-Texas Memorial Stadium.
The news comes as new athletics director Chris Del Conte fulfilled a promise made on the This Is Texas tour back in May.
“We’re taking a close look at every aspect of the fan experience,” said Del Conte in a statement. “Food and beverage is a big part of that. We’re going to maintain the quality our fans expect while giving them a break on the pricing.