I suppose it could be viewed as a small consolation. The Longhorns 45-40 loss to the Sooners last Saturday was watched by the smallest TV audience in years.
After a long run on network television the contest landed on cable this year. ABC and FOX share the TV contract, and ABC’s selection of Texas Notre Dame to begin the season allowed FOX to pick up the Ohio State-OU and Texas-OU contests in a basic 2-for-1 swap.
Preliminary ratings put the viewing audience for Saturday’s game at approximately 3.2 million viewers. The Tennessee-A&M game on CBS more than doubled that with an estimated 6.