He knows how it goes. The Horns actually put together a winning streak and the "turning the corner" narrative starts to emerge. And then fades harshly and definitively.
So Strong wants to control the message now. He's joking, but he's not.
"Well, we're not going to write we turned the corner, keep writing it's really bad, don't give them no hope at all," he said after the 59-20 win over Kansas. "We don't need that."
Turns out, the players can get kinda caught up in that with all the distractions that now come with being a football player at the University of Texas in 2015.