Texas athletics earned $331.9 million in revenue in 2024, the university announced this week. Meanwhile, the Longhorns recorded $325 million in athletics-related operating costs.
That means the Texas Longhorns churned nearly $7 million in profit in 2024.
It’s significant, given the fact that the reigning College Football Playoff national champions, the Ohio State Buckeyes, operated at a $37 million deficit in the same year, according to a recent report in Sports Illustrated.
Last year was the second consecutive in which Texas’ athletics spending crossed the $300 million mark — last year, Texas’ crossing of such territory was the first time any college athletics program had done so.