AUSTIN, Texas -- Hotels for Hope, the Austin, Texas-based hotel brokerage and technology company, today announced a new sponsorship benefiting University of Texas fans and UT programs through an agreement with IMG, Texas Athletics' multimedia rights holder. Guests who support the University and Longhorns-affiliated events may book hotel rooms for events directly through a new Hook 'Em Hotels web portal.
Hotels for Hope's industry-leading technology centralizes multiple distribution channels into one booking experience. Partner hotels that have exclusive rates are highlighted on the Hook 'Em Hotels portal to provide the best available rates for all guests.
Hook 'Em Hotels is integrated throughout Texas Athletics' website, TexasSports.