Notre Dame and Michigan recently signed new mega-deals for apparel rights, and now Texas is next in line to cash in.
Nike's exclusive negotiating window with Texas over the rights to Longhorn apparel is about to close, and two competitors want the chance to throw more green BEVO's way.
Nike has exclusive negotiating rights for the UT contract until Thursday, but no deal is expected before then. That means Under Armour and Adidas will both get a chance to pay for the right to produce the UT uniforms and other Longhorn gear.
Under Armour won the rights to Notre Dame in 2014 and claims it is the largest deal of its kind and even included an equity stake in the company for Notre Dame.