The Big 12 juggernaut starts rolling today.
We have a new promo video and a new slogan. It has been well-received.
#Big12FB Media Days: Coming to a TV near you, Commissioner Bowlsby reveals PSA spot for the upcoming year. pic.twitter.com/a73OunyRPh
— Big 12 Conference (@Big12Conference) July 20, 2015
Wait...nope.
Official Big 12 clarification: One True Champion is still the conference motto despite prominence of Every Game Matters in graphics today.
— Chuck Carlton (@ChuckCarltonDMN) July 20, 2015
We still all about that OTC.