The Associated Press recently reported that the Texas Longhorns have been forced to raise ticket costs by $13 this year as a result of player costs in the name, image, and likeness era.
It was a point Texas athletic director Chris Del Conte raised during his town hall last week. The program is also anticipating the “final approval of a landmark $2.8 billion lawsuit settlement that lays the foundation for players to receive money directly from their schools,” according to the AP.
From the AP: “Texas will have nearly $30 million in new costs and about 200 new scholarships across all sports, Del Conte said.