While traditional lotteries are government-run, online lottery websites are privately run. These sites act as middlemen between players and the lottery. Players can still purchase lottery tickets from the official government lotteries, but online lotteries feature a wider variety of games. Buying online tickets can be convenient, but there are also a few things you should keep in mind before purchasing a lottery ticket.
As more people access the internet, the online lottery market is expected to grow substantially. The increasing number of internet users and rapid digitalisation are encouraging this growing market. In addition, increasing investment in online lottery promotion strategies are helping the industry grow.