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NCAA Board of Governors votes to start process of athletes benefiting from name, image, and likeness

At an NCAA Board of Governors meeting on Tuesday, the policy-making group for college athletics unanimously voted “to permit students participating in athletics the opportunity to benefit from the use of their name, image and likeness in a manner consistent with the collegiate model.”

Each of the three divisions is now tasked with deciding how to update relevant bylaws and policies.

“We must embrace change to provide the best possible experience for college athletes,” chair of the board and president of The Ohio State University Michael V. Drake. “Additional flexibility in this area can and must continue to support college sports as a part of higher education.