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My Texas Tailgate social media report

AUSTIN, Texas – The My Texas Tailgate, an all-day virtual celebration that Texas Athletics hosted on May 1, drew significant interest from The University of Texas fanbase across numerous platforms. The planning and production of more than 450 social media posts took place during a two-week stretch and that content was shared on 50-plus Texas Athletics social media channels.

"We had high expectations for our My Texas Tailgate event on Friday, and as Longhorn Nation always does, they delivered big-time," UT Vice President and Athletics Director Chris Del Conte said. "Our coaches, student-athletes, staff, students and fans across the nation and world joined in, and it was truly an epic all-day celebration of everything Texas.