It’s not secret that the Texas Longhorns are big spenders.
In 2022, Texas spent nearly $2.5 million on the recruiting trail alone, according to Inside Texas. Only five programs across college football spent more on recruiting last year.
From Inside Texas: “[Texas spent] well behind back-to-back national champion Georgia. The Bulldogs led the SEC — and the country — with $4,506,248 on the books in 2022. Georgia was well ahead of No. 2 Clemson, who spent $3,158,941 in 2022. The Longhorns ranked second in the Big 12 behind Oklahoma. The Sooners spent $2,632,817 last year.