The Wall Street Journal recently released a study identifying the U.S.’ most valuable college football programs. The Texas Longhorns were ranked No. 2 nationally, behind only No. 1 Ohio State, which was crowed national champions Monday night after beating Notre Dame in the College Football Playoff finals. Both programs nearly top $2 billion in enterprise value, which, according to researchers, is found by subtracting adjusted cash flow from a program’s annual adjusted revenue (in Texas’ case, an enterprise value of $1.87 billion.)
WHAT THEY’RE SAYING ABOUT THE LONGHORNS
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