As some of you are aware, yesterday Brian Davis reported that a Texas-focused blogger trademarked Charlie Strong's recruiting catchphrase "Let's Ride" and is using it to sell bracelets, T-shirts, and other clothing. Jason Higdon of Horns Digest filed the trademark applications in 2015, but both the university and most Longhorns fans were unaware until recently. Reactions online were swift and overwhelmingly negative. Here's a sampling:
— Facts & Opinions (@UT_vs_Aggie) May 10, 2016
— The Solid Verbal (@SolidVerbal) May 9, 2016
I couldn't give a flip about recruiting ethics.