Some of college football's best advertising agencies aren't located on the umpteenth floor of a massive building.
One program's ad folks might be hours away from campus or a multi-person team fueled by some of the top resources in the country. Others might be tucked away on the floor of a stadium, while some program's best ad person might be a high schooler with a couple of apps on his phone.
And all of these creative media people function to achieve one primary goal -- to brand their respective programs as the place where top recruits want to play.