Much like the Dallas Cowboys, the Texas Longhorns have become an easy target for sports media pundits and opposing fan bases. Like the Cowboys, they are a huge brand with a passionate fan base, and tremendous success in the past but recent struggles. “This is our year” and “Texas is back” — the similarities are uncanny.
This year, those who jump on the “Texas sucks” bandwagon have been given extra ammunition as they enter the SEC after this season. From fans, media, coaches, and even the conference itself, the Longhorns have become fodder for motivation as conference play and the “Embrace the Hate” tour amps up.