Austin, Texas — The Austin-raised and award-winning Dulce Vida Tequila announced today a multiyear agreement to sponsor University of Texas Athletics, The University of Texas' alumni association – the Texas Exes – and Texas Performing Arts, giving Longhorns fans, alumni, and fine arts patrons the opportunity to learn about their wide variety of tequilas.
Beginning with the kickoff of the Longhorns Football season on September 2, fans of legal drinking age will enjoy a new cocktail experience at Darrell K Royal-Texas Memorial Stadium at the Dulce Vida Tequila Bar, located inside Gate 32, featuring a custom mural that will showcase "The Spirit of Austin".