Houston, Texas (August 22, 2024) – With the return of one of the oldest and most storied rivalries in collegiate athletics, Cotton Holdings, Inc., has officially signed on with Texas A&M Sports Properties and Longhorn Sports Properties to become the title sponsor of the Cotton Holdings Lone Star Showdown rivalry series between the Texas A&M Aggies and Texas Longhorns.
As both institutions are reunited in the SEC beginning this fall, Cotton Holdings will title sponsor all contests between the two schools in every head-to-head sport in both Austin and College Station, as well as the year-long scoring system comprised of the results of up to 19 sports to determine which school wins the annual Lone Star Showdown rivalry series trophy and bragging rights for an entire year.