On Wednesday, a group of prominent Texas Longhorns donors, former athletes, and sports marketer Nick Shuley announced the formation of Clark Field Collective after securing an initial commitment of $10 million for Texas NIL activities. The ultimate goal? Creating the nation’s biggest dedicated fund for college athletes.
The Collective will work with businesses, donors, and fans to cultivate and facilitate NIL opportunities for Texas athletes with the intention of ensuring their success.
Shuley, the CEO has experience in both sports and music marketing, including successful efforts for events like Austin City Limits and Lollapoolaza.
“The University of Texas at Austin maintains the largest, wealthiest alumni donor base in the entire country,” Shuley said.