During the Dallas stop of the This Is Texas tour, Texas Longhorns athletics director Chris Del Conte surprised fans with his most expansive comments to date about how he’s changing the gameday experience at Darrell K Royal-Texas Memorial Stadium.
The Orange-White game, which featured several bands playing before the scrimmage and allowed fans to bring their families onto the field for activities before and after the game, was just a preview of what Del Conte has in mind for this fall.
“In-game, we went from a script of 26 pages — ‘third down provided by Jiffy Lube!