AUSTIN, Texas -- Sterlin Gilbert comes off as a genuinely folksy West Texas man of few words, but he can get downright philosophical when discussing his objective as the new offensive coordinator at Texas.
"It's the act of knowing without knowing," Gilbert said.
The high-speed offense he's building -- like so many others in the Big 12 -- doesn't achieve success simply by being taught and learned. Gilbert is trying to train what he calls basic "mind-muscle memory." If a player can unconsciously perform his task, he'll do so optimally. The more you do it, the more automatic it becomes.