DALLAS, TEXAS (October 23, 2020) -- The Football Bowl Association is getting a new name and brand: Bowl Season. The debut of the name change, logo and website for the organization is part of a major brand overhaul announced today by Executive Director Nick Carparelli.
The new Bowl Season tagline, "A Celebration of College Football," embraces the grand tradition of the bowl system and its enduring value to student-athletes. Highlighting the broader university community, including spirit squads, marching bands, student athletic staff and fans, Bowl Season will work with all existing bowls to promote the benefits of the entire bowl system.