Saturday morning the Big 12 finally got what they wanted from when they put together a round-robin schedule with a conference championship game.
Texas vs. OU Part Deaux.
And it produced just what they hoped for. A play off team and lots and lots of TV viewers.
Nielsen says that 10.2 million viewers tuned in to see OU put Texas away in the 4th quarter Saturday. That is almost 5 million more than watched the game last month in Dallas. It also doubled the audience that watched OU-TCU in the Big 12 Championship game last year.