Texas Longhorns school officials are moving to trademark head coach Steve Sarkisian’s catchphrase “all gas, no brakes,” the Austin American-Statesman reports.
From the Statesman: “Austin attorney Steven Espenshade filed documents in April on behalf of the UT System Board of Regents with the United States Patent and Trademark Office to have coach Steve Sarkisian’s phrase trademarked. According to the filing, the four-word phrase — with no additional punctuation marks — would be used mostly in and around UT athletics. ... This isn’t the first time UT officials have tried to trademark a catchy slogan from a new coach.