(Austin, Texas – February 12, 2024) - For Valentine's Day, the University of Texas at Austin showed their student-athletes some love by not only coordinating a tangible skills NIL (Name, Image, and Likeness) content creation workshop, but also partnered with Longhorn Sports Properties to identify JBL to supply products for them to practice on and get NIL deals!
"There is no better experience than having to do something in real-time" Dr. Shauna Sobers, Director of the 4EVER TEXAS Student-Athlete Development Program shared as she explained how the workshop came about. When the LEVERAGE (UT's NIL Education Program) Planning Team discussed what was needed to take the Longhorns to the next level in the NIL space, they agreed that it had to be something to sharpen the student-athletes' content creation skills so they are prepared to provide innovative content desirable to brands.