Money wasn't an issue for Texas A&M athletics before, and permitting the sale of alcohol at football games has helped the Aggies further pad their already sizable bank account.
The SEC lifted the ban on alcohol sales in May, with Texas A&M working quickly to prepare Kyle Field for the change. According to KBTX's Hope Barnett, the move helped the school earn around $1.3 million in total revenue, which is split with its concessions partner.
To put that in perspective, it's enough to cover a little over 17 percent of Jimbo Fisher's $7.