Texas A&M announced on Friday that the university has reached a new five-year licensing agreement with the Seattle Seahawks regarding the NFL team’s use of the “12th Man” trademark.
Under provisions of the new 5-year agreement, use of “12th Man” on the Ring of Honor in the Seahawks’ stadium will no longer occur, nor will there be any references to “12th Man” in social media by the Seahawks franchise, Texas A&M officials announced.
While Seattle will continue to pay an annual royalty fee (previously around $5,000 per year), the new agreement is said to be primarily for “incidental use” as it relates to the team’s fan base.