Texas A&M has reached a new agreement to license use of the 12th Man phrase to the Seattle Seahawks, the school announced Thursday.
As part of the new five-year deal, the Seahawks will pay an undisclosed royalty fee for using the mark just in the Pacific Northwest. A source also told ESPN that the Seahawks annually will help fund some of A&M's legal bills to protect the mark.
Unlike the terms of the earlier deals, which were initiated in 2006 and re-signed in 2011, the Seahawks will no longer use "12th Man" on its Ring of Honor, nor will the team use "12th Man" on its social media handles.