Good Bull Hunting spoke with Chet Norsworth, Senior VP Marketing Strategy Analyst Manager at World Optimum Marketing Products, Inc. and the man whose vision led to the redesign of the official Texas A&M seal.
Good Bull Hunting: Tell us about the reasons behind the change.
This is about our "one brand" vision. Texas A&M University currently has at least 4 logos being used at various times, and as a result they are bleeding profits by losing customer base due to brand confusion and dilution. By implementing a single, instantly recognizable A&M brand we hope to create a unique portfolio which will improve loyalty and increase brand awareness globally.