The NFL Draft marks the official transition of hundreds of amateur students athletes into the realm of paid professional, and with that comes the chance to finally profit from the use of their name and likeness. As players look to take the first steps in establishing their brand, several looked to pun-based marketing to leverage their name recognition with that of the products they’re endorsing. Michigan’s Jake Butt and Western Kentucky’s Forrest Lamp were the first to jump into the market.
Michigan TE Jake Butt signs endorsement deal with Charmin before the draft ( via @chetanrakieten) pic.