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Holy cow: Why Texas A&M's Jimbo Fisher spent $80K to add a promising piece of cattle to his herd

Jimbo Fisher woke up and drove roughly an hour northwest of College Station in hopes of landing one of his most prized targets this offseason.

The Texas A&M coach evaluated the prospect, studied the bloodlines and made numerous phone calls to prepare for the impending high-stakes battle.

But this had nothing to do with college football recruiting. Fisher was dealing with an actual meat market.

By Saturday afternoon, he landed the object of his affection. For the small sum of $80,000, he became the owner of 44 Ruby 9719, one of the top heifers sold at an auction in Cameron at 44 Farms.